CLIENT WORKSHOP IDENTITY
SOLE / LEAD DESIGNER
A client workshop identity for Scholl, looking at their brand’s personality and how it’s perceived in the marketplace. The design brief asked for a light-hearted, positive, and on-brand approach.
A fresh and honest look and feel was developed; a colour pallete of light and airy tones combined well with the chosen imagery. The main image of legs and feet relate to the Brand’s products. The strapline references the lyrics “Get on your dancing shoes” by the Artic Monkeys, but has been slightly edited to include a ‘foot’ reference. This was intended to add a touch of humour and light-heartedness to the workshop, creating a fun, positive identity.
Outcomes included an HMTL email invitation, workshop booklet/handouts and pull-up banner.
- Art Direction
- Graphic Design