Character based logo design for Scottish Electro Pop/Hip-hop DJ – Mr. Bastard Pop. The design brief asked for a youthful, vibrant and eye-catching logo. The logo was to be used across marketing materials, both on and offline.
A character-based logo was developed in an illustrated urban style, taking inspiration from graffiti/street art and the hip-hop music genre. Initial character designs were refined and stripped back to create a stylish line-drawn character. Hip-hop influenced fashion accessories (mini top hat, big hair and sunglasses) were paired with an attitude-fuelled body stance.
A bold outlined typeface with a flashy youthful feel was selected, developed and built into a strong typographic lock up. This lock up is used to visually ground the character on the page whilst giving him a promotional platform on which to stand. The logo’s use of a single, bright, vibrant colour creates a strong high-impact look that remains clean and simple. A range of four colours to choose from offers variety and keeps it looking fresh.
- Art Direction
- Graphic Design