EXPLAINER ANIMATED VIDEO
SCRIPT WRITING, STORYBOARDING, DESIGN, DIRECTION
A 2D animated explainer video for educational resource Eluceo. The design brief asked for a short engaging animation to explain the company’s function, as well as the information and guidance resources it offers. The video was to be hosted on the company’s website as well as used for client consultations/presentations.
A bright and vibrant look and feel was developed in line with the brand’s colour palette. The animation was created in a clear info-graphic style, stripping back the information to key visuals/icons. The animation uses a narration-style voiceover to give additional information, but was designed to work without sound using animated type alongside graphics to get the message across. The overall concept was based on a moving line that leads the viewer through the animation, stopping at short scenes involving icon-style characters, highlighting key information.
The video was created in collaboration with animator, Len Henriksen.
Script & Storyboard: David Crombie
Design & Art Direction: David Crombie
Animation: Len Henriksen
Direction: David Crombie
- Art Direction
- Graphic Design