A promotional flyer design educational resource, Eluceo. The design brief asked for a bright, lively and engaging flyer to present the company’s function, as well as the information and guidance resources it offers. A double-sided A6 flyer was chosen, allowing the content to be divided appropriately across the two sides.
On one side an inspirational image of young people gathered together looking out to sea suggests the idea of the looking forward and the possibilities the future holds, very much what Eluceo are about. The coloured overlay in the brand purple ties the image to company’s visual identity. A bold large header drives home the company’s key message, whilst the short body copy and icons give further, easily digested, information.
The reverse side displays an illustrated info-graphic communicating the difficulty in planning and achieving a successful career. A hand written font and doodle style illustration, suggest the idea of planning and thinking, whilst also leaning the message towards a younger target audience. The key message/question, highlighted in the centre of the flyer, stands out strongly in white against the coloured squiggling line of an uncertain future. A helpful dotted line leads the eye to the call to action; which underneath sits the company logo and url in a reassuring manner.
- Art Direction
- Graphic Design