A leaflet design for educational resource, Eluceo. The design brief asked for a clean and clear leaflet to present information and guidance for business clients. The leaflet was to build on the branding previously developed for their promotional flyer, and was to be sent as a direct mailer as well as being handed out in person.
A C-fold leaflet was chosen, allowing the content to be divided up into appropriate sections/pages. The outer side focuses on catching the reader’s attention, here white text stands out strongly on a full-page purple image developed from the initial flyer. Eye-catching info-graphics are used to present and highlight stats relevant to business clients. The inner side is divided into to two sections, one third explaining an overview of Eluceo, using the company’s brand colour. The larger section making up two thirds of the page contains more detailed information relating to the involvement of business clients. This section uses a bright energetic yellow image of industrial corrugated metal, which contrasts well against the Eluceo purple. A young person walking in the bottom corner of the image adds a human feel and also relates to the topic of the leaflet – work and young people.
- Art Direction
- Graphic Design