FOUR POSTER SERIES
SOLE / LEAD DESIGNER
A four poster series for media firm, Carat, to promote their new CCS product to the numerous brands within the Aegis Group. The design brief asked for a concept that communicated the function and specific USP of the CCS product in a modern, professional and above all intriguing manner.
The concept of representing the unique nature of CCS metaphorically through unique animal facts was chosen to generate intrigue through people’s genuine love and interest in animals. A strong eye-catching design was created, where the selected animals were removed from their natural habitat and placed within a coloured circle (inspiration taken from the CCS logo) and textured background, to highlight their individualism and also to steer clear of a nature/wildlife promotion aesthetic. A clear hierarchy of information was established: first drawing the user in with eye-catching imagery and a unique fact set in large type; then offering an explanation and product details.
- Art Direction
- Graphic Design