SITE REPLIER INFOMERCIAL
SCRIPT WRITING, STORYBOARDING, DESIGN, ANIMATION
A 2D animated explainer video for marketing and technology group Active OMG. The design brief asked for a short engaging animation to explain and promote their new product, SiteReplier. The video was to be hosted on the company’s website, as well as used for client consultations/presentations.
A clean, bright, fun look and feel was developed, bringing life and energy to the topic of online direct marketing. OMG had very little established branding other than their logo. The first step was to develop the brand colour palette, adding new colours to complement the existing brand colour, magenta.
The animation tells the story of a slightly alternate reality, created using custom-made characters interacting with an online world. This story telling style was used to depict the process, function and USP of the new product. The animation uses a narration-style voiceover to bring the story to life. Visually the animation uses a bright clean graphic style, allowing the story/information to be easily understood and the product/brand message clearly delivered.
The video was created in collaboration with music and sound specialist, Nicol J Craig, of Ear Trumpet.
Script & Storyboard: David Crombie
Design & Art Direction: David Crombie
Animation: David Crombie
Music & Sound: Nicol J Craig
- Art Direction
- Graphic Design